HRTLND (read as Heartland) by Danish photographer Mads Holm is a powerful exploration of life in a rapidly changing world, captured across 20 European and North American countries over the last decade. Through striking images of urban life, demonstrations, emerging technologies, migration, architecture, and militarized spaces, the book reflects on the paradoxes and tensions shaping modern society. It highlights the interplay between connectivity and control, freedom and surveillance, and the gradual militarization of everyday life,

The book presents a hyperreal landscape where the ordinary is interwoven with the unsettling, challenging the viewer to question what is visible and what remains obscured. Here Holm captures the undercurrents of global capitalism, militarization, and societal fragmentation, offering a layered narrative that is as much an artistic statement as it is a political act.

Featuring a foreword by acclaimed photographer Donald Weber and five reflective texts by Holm, HRTLND is a profound visual chronicle of our collective condition, offering a stark portrait of the times as of now. The book is a lay-flat softcover wrapped in a French poster jacket with a UTM world map printed on the back. The UTM map are the most used coordinate system in the context of military mission planning. In HRTLND it is highlighting the precise position of each image.

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HRTLND by Mads Holm
Softcover with poster jacket, 21,5 × 31 cm
184 pages, 81 color plates 
Foreword by Donald Weber, Five reflective texts by Mads Holm 
Design by Hapto Studio
Edition of 800, Printed at Narayana Press
DISKO Bay Publishing
Distribution worldwide via Idea Books Amsterdam

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Mads Holm (b. 1990, Copenhagen) is a Danish photographer and writer whose work explores themes of surveillance, power, and contemporary society. He holds an MA in Photography & Society from the Royal Academy of Art, The Hague and a BA in Fine Art Photography from Glasgow School of Art. He also studied at ICP in New York and attended Fatamorgana, The Danish School of Art Photography. Holm’s work has been exhibited widely across Denmark, the UK, Germany, and the Netherlands. His work has been recognized with several awards and nominations and he has been shortlisted for the MACK First Book Award, Kassel Dummy Award, and Fiebre Dummy Award.

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Disko Bay is an independent photobook publisher based in Copenhagen. We work closely together with photographers, designers and print makers to curate and craft unique books in limited print runs. Our aim is to promote Danish photography on the international scene and in the realm of photobooks. Disko Bay was founded in 2018 by Stinus Duch as the first dedicated photobook publisher in Denmark. 

Worldwide distribution via Idea Books and in Denmark via DBK